Crazy Egg Vs Google Analytics

One of the most-effective ways to increase conversion on your website is to analyze your traffic sources and gain full insight into what users do on your website; the pages they navigate to, and how they proceed to either convert or drop off from your website.

If you’re just beginning to optimize your web pages and you’re looking for the most-detailed Crazy Egg vs Google Analytics comparison, then read on.

In this article, we will break down the differences between these two web analytics tools; their pricing model, features, limitations, integrations, pros and cons, and by the end of this comparison, you’ll discover the best between the two analytical tools for any use case.

So, let’s get started with a basic question: what are Crazy Egg and Google Analytics used for?

What Is Crazy Egg Used For?

Crazy egg is a website analytical tool that gives you a visual representation of your visitors' behaviour on your website using heat maps technology, scroll map tool, overlay reports, confetti and list reports so that you can boost conversion on your website.

When you discover your visitors' behaviour on your website, you can make use of the inbuilt A/B split testing tool to test different solutions.

Crazy Egg answers the "why" your visitors aren't converting, a report that most analytics software might not provide.

What Is Google Analytics Used For?

Google Analytics is generally a web analytical tool used for analyzing marketing campaigns across different channels, tracking campaign ROI, comparing the performances of different web pages, comparing the quality of visitors from different referrers, monitoring user behaviours, conversion rates, etc to determine how to drive more traffic and increase conversion.

Now, understanding the similarities, yet distinct features of these two analytical tools will help any marketer identify which tool is right for the metrics they want to measure.

The Core Differences Between Crazy Egg And Google Analytics

While the two web analytics tools might have similar functionalities; basically used to track visitors, they have features that make them differ in so many ways, and we will start by looking at these core differences and what advantages each has over the other.

Differences In Their Pricing Model

Right off the bat, Google Analytics' basic pricing is FREE for all users but has a recurring fee for advanced features according to ImpactPlus, which makes it one of the preferred web analytics tools for most businesses. 

On the other hand, Crazy Egg offers just a 30 Day free trial plan and a $24 monthly fee for its basic plan.

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Heat Map, Scroll Map, And Overlay Tool In Web Analytics

The heat map tool is one of the most powerful analytical advantages that Crazy Egg has over other analytical applications.

Think about it, as a Digital Marketer, one of the biggest nightmares in conversion optimization is having to guess "why your leads aren't converting".

Some analytics tools can only provide a generic insight of where visitors are dropping off from, as in the case of Google analytics, and there isn't more to this.

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While you might find it hard to zero in on the exact place of the page that turned your leads off, how far they scroll down your pages vs. how long they spend on your pages, Crazy egg will provide you with heatmaps of where your visitors are clicking on your pages so that you can decide what CTAs, links, that driving your conversion.

Apart from the insights gotten from the heatmaps, you can determine what information is persuading your visitors to spend time on your page using scroll maps.

The scroll maps tool shows how far down your visitors are scrolling and at the exact point they abandoned your page so that you can pinpoint where they lost interest, with this, you can add more compelling information to persuade them to spend more time on your page, or reposition your vital information.

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What's more appealing is that Crazy Egg has a great tool that gives you insight into how many clicks you are getting for each element on your page.

To break this down, if you discover the search terms that drive traffic to your websites, you can narrow down your analysis and find out the elements that your site users are clicking on.

So you see, arming your marketing team with such comprehensive information can help them discover optimization opportunities that can increase conversion on your site.

Customer Satisfaction And Popularity

Looking at the data from SimilaWeb, a digital intelligence provider for enterprise and small to mid-sized business customers, there's a large gap between their numbers of visitors.

Here are screenshots from Similarweb, comparing site traffic for Google Analytics and Crazy Egg.

Google Analytics Traffic

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Crazy Egg Traffic

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This data clarifies Google Analytics' position as one of the favourite analytical tools compared to Crazy Egg despite being released a year after Google Analytics.

Integrations

One of the many features that marketers look out for when it comes to analytic tools is the pool of other marketing tools that permits mutual integrations.

A website developed with WordPress CMS will certainly need SEO tools like Yoast SEO, page builders like Elemetor, hundreds of plugins, analytic tools, etc, and if there are limitations, marketers won't hesitate to look for alternatives.

Considering this, Google Analytics allows seamless integrations across a large number of marketing tools to foster user interaction more than Crazy Egg permits.

Currently, there are just a few marketing tools that can be integrated with Crazy Egg, unlike Google Analytics which has hundreds of marketing tools that allow mutual integrations.

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Talking about integrations, one of the best analytics platforms that provide mutual integration between major marketing tools is Abralytics.

With Abralytics, you can integrate more than 100 marketing apps and custom sites. This is a great tool for marketers who are looking for simple analytics software.

Available Support

The availability and quality of customer support are one of the many reasons why users choose Google Analytics over Crazy Egg.

While Google Analytics renders support via email, proper training, and phone support, the only available support provided by Crazy Egg is support via email.

The Pros And Cons Of Google Analytics

The Pros And Cons Of Crazy Egg

Alternatives To Crazy Egg And Google Analytics

There are tons of alternative analytics platforms that can provide insightful data to large and small businesses about their visitors' behavior on their sites, however, if you need a platform that provides simple, easy-to-read data, then you will like to find out how Abralytics is a perfect alternative for tracking your sites' visitors' behavior.

One of the main features that stand Abralytics out from other analytics platforms is the simplicity of its dashboard and the user interface.

Compared to Google Analytics which has an intimidating dashboard, Abaralytics provides easy-to-read data and a friendly dashboard.

Click here to find out more about Abralytics and start your free trial today.

Frequently Asked Questions

Here are some of the FAQs to answer some of the questions you might have about Crazy Egg and Google Analytics.

How Does Crazy Egg Work?

Crazy Egg makes use of scroll map and heat map technology to identify where your visitors are clicking on your websites and how far they scrolled through your pages.

The details of this review are identified on the screenshot (identified as snapshots by Crazy Egg) they take from your URL. Every other valuable data such as referrer, device type, country, are calculated and reported as well.

Is There Anything Better Than Google Analytics?

There are so many alternatives to Google Analytics, especially if you want to track similar metrics that are trackable on Google Analytics, however, you should choose a software that has a simple UI/UX interface as this is one of the many cons of the platform.

What Is a Crazy Egg Snapshot?

A crazy egg snapshot is a screenshot of your web pages that entails 5 reports that display your visitors' click behavior on your web pages, your site's elements and layout.

These 5 reports are generated using the heat map tool, scroll map tool, confetti, overlay and list reports. You can click here to read a detailed review from Seriously Simple Marketing on how crazy egg generates these reports.

Take Away

Having deep knowledge about your web visitors and being able to examine their behavior across your websites is the first step to successfully optimizing your sales funnel.

Though there is no one-size-fits-all analytics platform that can provide all the data required to create comprehensive analytics reports, there are features that you should look out for while choosing your analytics software.

To start with, choose analytics software that has great functionality and provides helpful reports. Heatmaps, scroll maps, overlay reports are all great insights that will give you proper optimization opportunities.

Again, choose analytics software that provides simple easy-to-read data, and reliable reports. You can get started with Abralytics today to discover how your sites' visitors interact with your page and get optimization strategies sent right to your mail.

Regardless of the number of pages you are tracking, Abralytics is built with lightweight technologies to load your reports faster.

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