Oribi vs Google Analytics

If you’re a website owner, an editor, or a blogger, then you’ve probably heard of or used Google Analytics. In fact, more than 29.3 million websites have installed Google Analytics in 2012 alone. You can just imagine how much that figure increased in the last decade.
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But have you heard about Oribi? It’s a Google Analytics’ competitor that promises a shorter learning curve so you can quickly capture valuable insights in one place for your business.
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In today’s post, we’ll find out what Oribi is and whether it’s a better choice than Google Analytics. Let’s start with our head-to-head comparison.

Oribi vs Google Analytics: In Depth-Comparison
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Oribi (Marketing Analytics Tool)

Oribi is an all-in-one marketing analytics that gets you insights to drive conversions and optimize your marketing efforts in general. With its straightforward usage and set-up, smart algorithm, and the right set of features, the tool does pretty much all the heavy lifting for you.

After you’re done with the onboarding process, the Oribi web analytics tool will then help you understand your website visitors so you can adjust your marketing efforts based on the data accordingly. It moreover notifies you of essential changes in your data, like platform performance, traffic from specific channels, and significant shift in the conversions.
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Just like Google Analytics, you can evaluate and analyze data about your landing pages, blog posts product pages, and videos, and how many have viewed your marketing content within a certain period. You will also know what works, eliminate what wastes your resources, and focus on the conversion drivers.

Google Analytics (Web Analytics Service)

Just in case you need a further introduction about Google Analytics, it is a web analytics service by Google that pretty much does the same as Oribi. It tracks and reports website traffic and provides real-time analytics of user interaction with your platform.
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This free website tracking tool collects data to inform you how users arrive on your site, the characteristics of your website’s audience, how many of your website visitors convert, how users interact with your website content, and much more!

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Differences Between Oribi and Google Analytics

Oribi tracks 100% of the events on your site automatically

One of the unique characteristics of Oribi that you won’t get with the free analytics tool from Google is event creation. It is capable of tracking 100% of the events on your site automatically. This means, you no longer have to set it up manually or code the interaction of whatever you want to track on your website.

Sure, Google Analytics does track page views automatically. However, to do that, you still need to define them manually in Tag Manager or by code. So, don’t be surprised that events that you did not specify will not be tracked.

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Rich visual data of your visitors with Oribi’s funnel tracking

Both Google Analytics and Oribi provide you with different ways to optimize your marketing efforts via the funnel tracking feature. A funnel works like a guide path for your visitors. It is mapped out with a certain number of stages, wherein you expect them to follow so you can achieve your business goals.

This helps you optimize the experience of your website visitors so they stay longer in the marketing funnel. Your goal is for them to reach the conversion stage. Let’s say, 100 people visited your website. Out of them, 30 repeatedly visited your site, 50 signed up for a newsletter, 10 went down the funnel or converted into sales, and 20 actively clicked on your promotion campaigns.

We noticed that Oribi’s funnel tracking provides richer visual data than Google Analytics. It gives you a clear picture of visitors that enter the funnel as well as their activities when they visited your website. As you click on “Create a new Funnel” with Oribi, you can already build actional steps as to what you will expect your visitors to walk through once they visit your website.

With the Google track button alone, you have to use Google Tag Manager and set up button tracking with coding. The process is more complicated as there are triggers you have to click on or open your site in debug mode to complete the steps.

Google Analytics is entirely free

Next up, we’ll focus on the price. Oribi’s pricing plan starts at $630 per month, billed annually. This already provides you with channel analysis, six-month data history, allows you to track up to 3 domains, and funnel optimization, among other features. It offers a free trial period for 7 days. All features, such as data analysis, are completely free for one week period.
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Still, Google Analytics is free. That’s why website owners call it a “freemium” service because they can use it without paying a monthly charge. You can just pay the recurring fee if you want a more advanced feature from Google Analytics. For that, their pricing then starts at $12,500 per month allowing you to enhance your Google Analytics reports.

Google Analytics has wider outreach

As we compare Google Analytics and Oribi, it wouldn’t be complete without mentioning integration options. While both analytics software allows users to integrate with marketing automation tools, Google Analytics wins when it comes to integration options.
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It has wider outreach and you can even create your own integration using the tool’s reporting API. Some key integration tools available in Google Analytics are HubSpot, Databox, Analytics Edge, Facebook, WordPress, Shopify, ActiveCampaign, and Callrail.
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Meanwhile, you can integrate Google Analytics with your Google Adwords account.

Better customer support with Oribi

Another difference between Google Analytics and Oribi is their customer support.
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Oribi is more feature-loaded than the free version of Google Analytics. Plus, you are paying for their service or tools. So, you can expect that you will have a dedicated expert team to provide you with custom reports. They are even available 24/7 for you so you won’t have to wait for their response that long.
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On the other hand, you won’t have the privilege of 24/7 support or all-time live chat with Google Analytics. You may have to look for answers on community forums or YouTube or wait for the customer support team's response.

Google Analytics is better for detailed analysis, Oribi for quick insights

Google Analytics does well when it comes to creating detailed insights from scratch as long as you’re familiar with the platform or you’re versed with terminologies and metrics.
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Unlike Google Analytics, Oribi is a better option if you want quick insights. That’s because you already have a list of actionable insights in the platform right at your disposal.
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Both Oribi and Google Analytics users can generate real-time data that you need to pay attention to in marketing. These include lead-driving, top-performing pages, marketing channels, locations, and where your visitors got lost in the conversion funnel.|
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Other Google Analytics alternatives aside from Oribi include Abralytics, MixPanel, FoxMetrics, W3counter, Clicky, and Heap.

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Pros And Cons: Oribi vs Google Analytics

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Things you’ll appreciate about Oribi

Condensed analysis of site visitors
User-friendly dashboard layout and sleek UI
Easy to set-up conversion funnels
Identifiable visitor data
Pricing plans available for unlimited number of site visitors
Good for cross-device user tracking
Actionable reports
Easy-to-understand metrics
You’ll have a bank of historical data for decisions

Things you’ll appreciate about Google Analytics

Rich analytics features even for the free version
Allows you to segment performance, demographics, and displays where traffic is coming from
Easy custom reporting and event tracking options
Different viewing options for different data
Provides deeper insights and raw data for research purposes
High accuracy
Data freshness

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Things you may not like about Oribi

Free version is only good for 7 days
New integrations and tools are limited
Lack of familiarity in the Software as a service (SaaS) industry
No raw data for in-depth analysis
You can’t check what drove traffic to certain campaign or specific web page

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Things you may not like about Google Analytics

Requires manual coding on many occasions
Navigation and interface isn’t user-friendly
Detailed raw data and visitor data may be overwhelming
No instant customer support for the free version - only help guides and chat
Tracking user journeys are not as straightforward as Oribi

Final Verdict: Which Analytics Tool Is Better?

Summarizing all points in this Oribi and Google Analytics comparison, both software provides optimized solutions for marketing data analysis. Oribi is better in terms of features, which is understandable since it comes with a price.
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But if you just want to find out what your visitors are doing on your site - such as how many live visitors are in your site, their geographic location, which keywords they are using, the amount of time they spend on each page, and the pages they’re visiting - then Google Analytics will already be enough for you. However, if you want more data for better conversions, then you’d probably be better with other marketing tools or analytics tools such as Oribi.
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Want to get all the best bits from both Oribi and Google Analytics? Check out Abralytics. It’s fast, easy to install, provides you with jargon-free reporting, and measures your marketing 80% faster than Google Analytics!

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Oribi vs Google Analytics